Digital Marketing / Online / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a several jargon for most of your companion who hear it and use it to convey their view. What exactly is digital marketing and what part of it is essential for today’s business participant? We’re here to break it down you r in the simplest words possible.
Online Marketing in actual fact marketing of your merchandise onto digital platforms so as to maintain onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.
That is this task. That is what Online marketing is. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept along with social media marketing in the sense that, all user generated content platforms are available digitally i.e. over the internet. However, there are other platforms that are categorized as digital marketing with the exception social media advertising and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a way of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings previously search results along the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every web master as it aids you stand out one of several sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple nights. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy within so as aid keep reminding them relating to visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a huge digital / Web site experience, a campaign needs to be developed using all of the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771